[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lqz.cz\/jak-by-mel-vypadat-dobry-clanek\/#Article","mainEntityOfPage":"https:\/\/www.lqz.cz\/jak-by-mel-vypadat-dobry-clanek\/","headline":"Jak by m\u011bl vypadat dobr\u00fd \u010dl\u00e1nek","name":"Jak by m\u011bl vypadat dobr\u00fd \u010dl\u00e1nek","description":"Dobr\u00fdch \u010dl\u00e1nk\u016f najdeme na internetu spoustu \u2013 jedn\u00e1 se o takov\u00e9, kter\u00e9 n\u00e1s rozesm\u011bj\u00ed, o n\u011b\u010dem zaj\u00edmav\u00e9m informuj\u00ed nebo n\u00e1s…","datePublished":"2019-08-12","dateModified":"2019-08-12","author":{"@type":"Person","@id":"https:\/\/www.lqz.cz\/author\/#Person","name":"","url":"https:\/\/www.lqz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lqz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lqz.cz\/wp-content\/uploads\/img_a367376_w4246_t1579781652.jpg","url":"https:\/\/www.lqz.cz\/wp-content\/uploads\/img_a367376_w4246_t1579781652.jpg","height":0,"width":0},"url":"https:\/\/www.lqz.cz\/jak-by-mel-vypadat-dobry-clanek\/","about":["Web"],"wordCount":457,"articleBody":"         Dobr\u00fdch \u010dl\u00e1nk\u016f najdeme na internetu spoustu \u2013 jedn\u00e1 se o takov\u00e9, kter\u00e9 n\u00e1s rozesm\u011bj\u00ed, o n\u011b\u010dem zaj\u00edmav\u00e9m informuj\u00ed nebo n\u00e1s i na\u0161tvou (zdrav\u011b). \u0160patn\u00fdch \u010dl\u00e1nk\u016f ale najdeme tak\u00e9 spoustu, jedn\u00e1 se v\u011bt\u0161inou o nezaj\u00edmav\u00e9 a \u017e\u00e1dnou emoci nevzbouzej\u00edc\u00ed texty. Samoz\u0159ejm\u011b, tak\u00e9 je t\u0159eba rozli\u0161ovat um\u00edst\u011bn\u00ed \u010dl\u00e1nku a jeho funkci. Takov\u00e9 pr \u010dl\u00e1nky na produktov\u00fdch str\u00e1nk\u00e1ch asi nebudou \u017e\u00e1dn\u00e9 rom\u00e1ny, zkr\u00e1tka a v\u011bcn\u011b maj\u00ed informovat o v\u00fdhod\u00e1ch, parametrech, mo\u017enostech u\u017eit\u00ed produktu a t\u00edm to hasne \u2013 tam nem\u00e1 b\u00fdt \u017e\u00e1dn\u00fd prostor pro fantazii pisatele.  Proto bychom si mo\u017en\u00e1 m\u011bli \u0159\u00edci, co by m\u011bl takov\u00fd \u010dl\u00e1nek obsahovat, abychom mohli p\u0159\u00edpadn\u011b sami ur\u010dit, jestli je to naps\u00e1no dob\u0159e \u010di ne. Jasn\u00fd smysl a \u00fa\u010del = ka\u017ed\u00fd \u010dl\u00e1nek je pro n\u011bco ur\u010den a tak by to m\u011blo b\u00fdt. Text by se nem\u011bl zab\u00fdvat kozou a pak ovc\u00ed a p\u0159ej\u00edt a\u017e ke koni. Pokud se tam p\u00ed\u0161e o koze, tak to tak mus\u00ed z\u016fstat. \u010clen\u011bn\u00ed do odstavc\u016f = jen si zkuste p\u0159e\u010d\u00edst jednolit\u00fd sloupec textu, nen\u00ed to \u017e\u00e1dn\u00e1 sranda. Proto je fajn, pokud je tam alespo\u0148 n\u011bjak\u00e1 vnit\u0159n\u00ed struktura \u010di organizace, kter\u00e1 v\u00e1m hned prozrad\u00ed, co k \u010demu pat\u0159\u00ed. P\u0159eklepy a chyby ne = ty by spr\u00e1vn\u00e9 \u010dl\u00e1nky obsahovat nem\u011bly. By\u0165 je ale pravda, \u017ee ob\u010das se i mistr utne a n\u011bco tam zanech\u00e1, nem\u011bl by m\u00edt \u010dl\u00e1nek plno hrub\u00fdch chyb v psan\u00ed i\/y nebo \u0161\/\u017e. Zaj\u00edmavost = m\u011blo by tam b\u00fdt n\u011bco aspo\u0148 tro\u0161ku zaj\u00edmav\u00e9ho. Nikdy nikdo nenap\u00ed\u0161e n\u011bco, co by se l\u00edbilo v\u0161em, ov\u0161em je nutn\u00e9, aby to aspo\u0148 n\u011bjakou hodnotu m\u011blo. Pokud tedy je \u010dl\u00e1nek o gastronomii, tak a\u0165 tam nep\u00ed\u0161e o tom, jak se loupou brambory, ale t\u0159eba jak ud\u011blat brambory na r\u016fzn\u00e9 zp\u016fsoby \u010di a\u0165 se tam p\u00ed\u0161e o receptech obsahuj\u00edc\u00ed brambory. Znalost t\u00e9matu = autor by m\u011bl t\u00e9ma zn\u00e1t \u010di by s n\u00edm m\u011bl b\u00fdt alespo\u0148 sezn\u00e1men. Zdatn\u00fd \u010dten\u00e1\u0159 okam\u017eit\u011b pozn\u00e1, \u017ee text psal n\u011bkdo, kdo nem\u00e1 o t\u00e9matu nejmen\u0161\u00ed p\u00e1ru.  Pokud tedy m\u00e1te z\u00e1jem o kvalitn\u00ed pr \u010dl\u00e1nky, ur\u010dit\u011b byste si na to m\u011bli naj\u00edt odborn\u00edky na slovo vzat\u00e9. Ti v\u00e1m toti\u017e nejen nap\u00ed\u0161\u00ed \u010dl\u00e1nek, ale tak\u00e9 um\u00edst\u00ed kl\u00ed\u010dov\u00e9 slovo \u010di optimalizuj\u00ed pro co nejlep\u0161\u00ed v\u00fdsledky.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak by m\u011bl vypadat dobr\u00fd \u010dl\u00e1nek","item":"https:\/\/www.lqz.cz\/jak-by-mel-vypadat-dobry-clanek\/#breadcrumbitem"}]}]